I don’t know if I should be surprised at this or smug – right now I’m leaning towards pleasantly surprised.  I guess I’m surprised that (at least according to this study’s methodology) there isn’t more of a price differential for good privacy but hey, I can certainly understand people being a little skeptical that any privacy can be protected in this day and age.

They found that people will, in fact, pay more to purchase from sites with a solid privacy policy, but only if that policy is easy to see and understand.

For those of you developing products and who wonder whether it’s worth the effort to spend time on “privacy issues”, take heart:

It could also be good news for retailers, who can use robust privacy policies as a selling point…

See the full article here: Americans willing to pay (a little) more for privacy